Internal Use Only
Brand Guidelines
Visual identity reference for CyprusPropertyAgents.com. This page is not indexed and is intended for internal brand consistency.
Logo
On dark background
On light background
Usage notes: The curly braces evoke the olive branches on the Cypriot flag. Use the monospace mark {CPA} as the primary identifier. The descriptor "Cyprus Property Agents" appears below on larger formats, or is hidden on compact/mobile views. Minimum clear space around the mark equals the width of one brace character.
Downloadable Assets
Favicon
32x32 dynamic favicon. Available at /icon
Colour Palette
Black
#000000
text-black / bg-black
Headers, nav, footer, primary text
White
#FFFFFF
text-white / bg-white
Backgrounds, card backgrounds, body text on dark
Muted Gold
#C9A96E
text-gold / bg-gold
CTAs, highlights, badges, premium tags
Dark Grey
#2D2D2D
text-dark-grey / bg-dark-grey
Secondary text, borders, subtle backgrounds
Warm Off-White
#F5F5F0
bg-off-white / bg-warm-50
Article backgrounds, content areas
Gold Dark
#B8944F
text-gold-dark / bg-gold-dark
Hover states, emphasis on light backgrounds
Gold rule: Restrained. Think Patek Philippe, not Las Vegas. Use for badges, thin borders, and one CTA per viewport. Never as a background fill.
Typography
Headings - Playfair Display
The quick brown fox jumps over the lazy dog
Playfair Display | Weights: 400-700 | Usage: H1-H3, hero text, property prices
Body - Inter
The quick brown fox jumps over the lazy dog. Cyprus's 60-day tax residency rule offers UK business owners a 70%+ reduction in total tax burden - legally, within the EU framework.
Inter | Weights: 300-500 | Usage: Body copy, navigation, UI elements
Data - JetBrains Mono
EUR 1,250,000 | 5.29% Yield | 185 sqm
JetBrains Mono | Weight: 400 | Usage: Tax figures, prices, calculator data
Components
Buttons
Badges
Photography Style
Do: Architectural, editorial photography. Think Wallpaper* magazine. Clean lines, natural light, restrained composition. Mediterranean warmth without cliche.
Don't: Stock photo handshakes, "couple pointing at sunset property," lifestyle brochure imagery, over-saturated colours, drone shots with heavy vignetting.
Aspect ratios: Hero: 16:9 | Property cards: 16:9 | Portraits: 3:2
Voice & Tone
We say
- "Limassol Marina penthouses EUR 7,500-12,000/sqm"
- "70%+ total tax reduction - here's the maths"
- "60 days. That's all Cyprus requires."
We never say
- "Luxury properties at competitive prices"
- "Imagine sipping champagne on your terrace"
- "Moreover, it is important to note..."